Seasoned and data-driven IT professional with a strong business acumen, 17+ years of Sales Operations and Financial Analysis experience, and over 9 years dedicated to Salesforce architecture. My expertise lies in leading cross-functional teams to deliver tailored CPQ and Revenue Cloud solutions that drive significant business outcomes. I have a proven ability to manage complex projects from discovery to launch, foster strong client relationships at the executive level, and mentor teams to achieve operational excellence and growth.
10x Salesforce Certified
Tequila Lamar
Senior Salesforce Solution Architect — Revenue Cloud & CPQ Expertise
I turn complex quote-to-cash problems into architecture that sales teams actually love: CPQ, Revenue Cloud, and multi-cloud designs delivered from discovery to launch.
Agentblazer Innovator · Double Star Ranger
- 17+
- Years in Sales Ops & Finance
- 9+
- Years in Salesforce Architecture
- $15M+
- Services Deals Influenced
- 10x
- Salesforce Certifications
Career Summary
Architecture grounded in the business, not just the platform.
Project Highlights
Impact you can put a number on.
Selected engagements where solution design translated directly into revenue, adoption, and expanded client relationships.
Indeed.com
Lead CPQ Consultant
$28M
Increase in Program AOV
$4.6M
In Additional Services Revenue
5/5
CSAT Score
Led the discovery-to-launch planning for CPQ and Service Cloud to streamline sales and service processes on a new Salesforce instance. Authored the comprehensive Solution Design for the entire quoting process.
- Served as a trusted advisor to Director/VP level stakeholders, guiding pivotal decisions.
- Drove Agile cadence for both CPQ and Service Cloud workstreams, ensuring synchronized delivery.
- Created current-to-future state maps, capability maps, and strategic roadmaps that became the north-star for business and IT.
- Superior project performance led to a significantly expanded client relationship and follow-on work.
WillScot Mobile Mini
Sr. CPQ Consultant / Sr. Business Analyst
$4.9M
Project Booked
25%
Revenue Increase (Client Reported)
Replaced legacy quoting tools with Salesforce CPQ and Advanced Approvals, consolidating and streamlining processes across multiple business units.
- Secured CPQ tool selection over Oracle through influential POCs and pre-sales expertise.
- Directed architects, offshore developers, and partner resources across build, data migration, and UAT tracks, achieving an on-schedule go-live.
- Enforced Salesforce Delivery Methodology, standardizing processes for both partner and client development teams.
- Client press release cited CRM efficiency gains as a direct impact on their 25% revenue increase.
Core Competencies
What I bring to the engagement.
Solution Architecture
End-to-end Revenue Cloud solution design, multi-cloud architecture (Sales/Service), and determining optimal implementation strategies (declarative vs. programmatic).
Revenue Cloud Expertise
Deep expertise in CPQ configuration, advanced approvals, product/pricing rules, and Revenue Lifecycle Management (RLM) to automate and streamline the quote-to-cash process.
Change Management
Skilled in guiding organizations through IT and Sales Ops transformations, driving user adoption for tools like CPQ and Lightning, and influencing without authority.
Client Relationship Management
Excels at building trusted rapport with clients, facilitating alignment, navigating complex escalations, and delivering compelling presentations and demos.
Business Acumen
17+ years in Sales Operations and Financial Analysis, providing a data-driven mindset and a deep understanding of complex sales organizations in various industries.
Leadership & Mentorship
Proven ability to lead cross-functional teams, coach and mentor junior colleagues, and serve as a trusted advisor to C-suite and VP-level stakeholders.
Professional Experience
Seventeen years, one throughline: revenue.
Solution Architect, CPQ
October 2021 – Present
Salesforce.com · Remote
- Led requirements gathering activities to understand and deliver the right strategic vision for client solutions.
- Collaborated with technical teams to determine optimal implementation strategies (declarative vs. programmatic vs. AppExchange).
- Led a team of 6 architects/developers in delivering end-to-end Salesforce CPQ solutions, driving a 30% increase in quote accuracy and reducing cycle time by 25%.
- Coached junior consultants on best practices in Salesforce administration and architecture, driving personal development and skills growth.
- Actively participated in pre-sales activities, which directly contributed to securing new services deals valued at over $15 million in revenue.
CPQ Consultant
April 2021 – October 2021
Simplus · Remote
- Led project team through the entire solution lifecycle, from requirements gathering to implementation, ensuring timely delivery and quality outcomes for the CPQ workstream.
- Developed custom Salesforce CPQ solution that enabled the client to automate pricing and discount models, increasing quote efficiency by 35%.
- Provided consulting and coaching around best practices in Salesforce CPQ administration and implementation to enhance user experience.
- Led cross-functional workshops with global teams to identify challenges and implement tailored solutions.
Salesforce Administrator, CPQ
October 2019 – April 2021
Plex Systems · Troy, MI
- Performed system administration for Salesforce Platform, CPQ, and Advanced Approvals.
- Managed the integration of CRM with other business IT systems used in Sales.
- Implemented complex pricing and packaging in CPQ through proper use of product rules, pricing rules, look-up tables, and standard out-of-the-box CPQ features.
- Worked cross-departmentally on SFDC projects to gather requirements and collaborate on implementation.
Senior Sales Operations Analyst
May 2017 – October 2019
Plex Systems · Troy, MI
- Responsible for organization-wide policy and legal compliance regarding contracts, renewals, and pricing.
- Onboarded and trained sales reps and customer success managers on sales tools, policies, and procedures.
- Assisted with requirements, development, and deployment of new applications including Salesforce CPQ.
- Served as Salesforce CPQ Subject Matter Expert and first line of contact for Deal Desk end-user issues.
Financial Analyst
July 2012 – May 2017
Dynatrace (formerly Compuware) · Detroit, MI
- Analyzed financial information to drive decisions around contract negotiation, quota preparation, and price validation.
- Specialized in government contracting policies and procedures in Finance and Sales Administration.
- Key team member for planning, development, and implementation of financial models and SOPs.
- Trained, mentored, and supervised new and tenured team members on revenue recognition and standard operating procedures.
Client Manager / Maintenance Retention Rep
January 2009 – July 2012
Compuware · Detroit, MI
- Partnered with field sales reps to ensure client satisfaction, new sales, and maintenance renewal revenue goals were achieved.
- Handled contract negotiation, quote preparation, price validation, and billing of renewals for assigned territory.
- Maintained a 95% annual renewal rate of software support services through proactive client communication.
Education & Certifications
Credentials.
Education
M.A. in Financial Economics
University of Detroit Mercy, Detroit, MI
B.A. in Economics
Wayne State University
B.S. in Management
University of Phoenix
Salesforce Certifications
- Administrator
- Advanced Administrator
- Agentforce Specialist
- AI Associate
- Business Analyst
- CPQ Specialist
- Platform App Builder
- Revenue Cloud Consultant
- Sales Cloud Consultant
- Service Cloud Consultant
Professional Development
- Accelerate Leadership Program
- Aspiring People Leader: Essentials Pathway
- Women in Leadership Certification
- Design Thinking Certification
Feedback & Testimonials
In their words.
Tequila's deep CPQ expertise and strategic, empathetic leadership turned complex requirements into practical, impactful solutions… She's not just someone who solves technical problems—she's also a trusted partner who helps guide us through challenging discussions.
Elizabeth Sobchuk
Product Manager @ Indeed
She handles tense conversations and ambiguous scenarios with a stature above her role, engendering client and team trust… Her engagement was extended over and over, because we recognized her contributions to the success of the program as a whole.
Ashley Spencer
Project Manager @ Salesforce
Tequila has played a pivotal role in the SF CPQ tool selection and continues to demonstrate strong CPQ functional knowledge… I've personally heard great feedback from the client for her contributions and she is acting as a role model for the other team members.
Vikas Gupta
Project Manager @ Salesforce
From the discovery phase to product launch, she was a key asset, aligning CPQ workstream solutions with other streams and showcasing strong foresight in planning. Her collaborative mindset drove success… her technical expertise, proactive approach, and dedication were critical to the success of our engagement.
Sinan Bunni
Technical Architect @ Salesforce